Chris Rodriguez and his Lean Startup partner Matthew Nolan, who workshopped an idea for helping small businesses identify customers and bring them through the door, agreed that the setting of the workshop was conducive to working. “I’m glad we’re here because it’s more intimate. There’s added energy to be productive and get stuff done,” said Rodriguez, who has been a Lean Startup mentor himself. “New York events can lean towards more networking than productivity.”
“I’m a Detroit guy,” added Nolan. “I think Newark is a good petrie test case for the way America is.” With access to stores along Market Street, the pair were able to quickly invalidate their assumption about the type of businesses that could benefit from their product, and get closer to identifying the ones that would.