It’s been five years since Facebook Login (formerly Facebook Connect) was released to developers in Summer 2008, and websites and products everywhere have adopted Facebook’s social sign-in.
The concept of Facebook Login is no longer foreign to website visitors. Statistics show that:
Users understand they benefit from a quick and simple registration process and account activation, and with that Facebook Login has become a new norm.
Product Managers and Growth Hackers are also big fans of Facebook Login – they jump for joy as their registration conversions and user engagement metrics skyrocket.